Astroturf Unveils Field Recycling Program
Dalton, GA, August 13, 2013– AstroTurf®, the inventor of synthetic turf, introduces another industry innovation. AstroTurf is the first vertically integrated manufacturer to fully recycle turf fields. This revolutionary development will have untold impact on the synthetic turf market and the environment.
The introduction of third generation, tall pile turf products in the late 1990s precipitated an unprecedented market explosion. The demand for synthetic turf has skyrocketed. Today, the demand for synthetic turf continues to rise. AstroTurf, the inventor of synthetic turf in the 1960s, has gained significant traction in recent years with its game-changing 3D system. The 3D system incorporates a nylon RootZone® into tall pall polyethylene systems, which adds durability, consistent shock attenuation, optimal cleat release, and enhanced field longevity. As a result, AstroTurf sales have surged year after year.
All of this growth has left the synthetic turf industry with a significant dilemma—what to do with the fields once they reach the end of their usable lives. Previously, synthetic turf owners were forced to dispose of turf in landfills. But now, AstroTurf has harnessed its proven commitment to environmental responsibility, extensive infrastructure and resources, and years of research and development to bring the synthetic turf industry another game-changing advancement—full field recycling.
About this advancement AstroTurf president Bryan Peeples said, “Bringing sustainable solutions to our customers has always been an important AstroTurf goal. We are proud to introduce this ground-breaking environmental initiative and to lead the industry by example once again.”
The proprietary recycling process functions as follows: When a field is being replaced, specialized machinery removes the infill. Afterward, the entire field is cut into manageable strips, rolled up, and shipped to AstroTurf’s recycling facilities in Dalton, GA. There the rolls are ground up, melted into pellets, and re-extruded into new plastics. AstroTurf’s critical step forward revolves around the components of the fields that can be recycled—all elements of the field are recycled (including the backing, secondary coating, tall pile polyethylene fibers, and the nylon RootZone). Post-consumer uses for synthetic turf include pallets and other industrial applications.
For athletes and sport enthusiasts, AstroTurf has redefined the way the game is played. The company offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies, leveraging the industry’s first vertically integrated manufacturing system. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit www.astroturf.com.