City Of Atlanta Investment In Large Carts Showing Benefits
Recycling tonnage up 55 percent
ATLANTA—The City of Atlanta Department of Public Works delivered 96-gallon recycling carts to 65,000 residents in late 2012 and early 2013. So far, overall city tonnage has increased 55 percent compared to the previous year’s data. Additionally, as a result of the new larger carts, 18 solid waste jobs were created. For every ton recycled, the City of Atlanta makes money. The city has generated an additional $28,000 in revenue per month by diverting recyclables from the landfills since the launch of the campaign in September 2012.
“Our goal was to make it as easy as possible for Atlanta residents to recycle at the curb,” said Atlanta Mayor Kasim Reed. “With these new larger recycling carts, we are diverting more valuable materials from the landfill and making Atlanta a more sustainable city.”
Through a partnership with the Curbside Value Partnership (CVP), a city-wide education campaign called “Cartlanta” was unveiled to support the cart delivery and boost momentum in curbside recycling in the city.
“It seems logical that the investment in larger recycling carts will lead to an increase in tonnage,” said Steve Thompson, executive director, Curbside Value Partnership. “However, educating residents before the carts are delivered is essential, as well as getting them prepared to accept and use the cart moving forward.”
Part of Mayor Reed’s Power to Change sustainability plan, the new carts will help the city achieve its long-term goal of reaching 90 percent diversion of municipal waste by 2020. In a period of less than four months, the city delivered 65,000 carts with a cart refusal rate of less than 1 percent.
With the cart delivery complete, city officials plan to continue the “Cartlanta” campaign to promote new initiatives related to the recycling program. Next steps include launching an incentivized city-wide program, introducing 20 compressed natural gas (CNG) trucks to collect recyclables, a resident recycling ambassador program and in-school partnerships to promote recycling.
Atlanta’s recycling program is part of the City of Atlanta Department of Public Works. For more information, visit www.Cartlanta.org.
About The Curbside Value Partnership
The Curbside Value Partnership (CVP) is a 501(c)(3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. To date, 30 communities and four states have been engaged by CVP in education campaigns. The program is currently funded by members of the Aluminum Association (Alcoa, Tri-Arrow Aluminum and Novelis), Can Manufacturers Institute (Ardagh Group, Ball Corporation, BWAY Corporation, Crown Holdings Inc., Metal Container Corporation, Rexam, Silgan Containers Corporation, Sonoco-Phoenix Inc and the Van Can Company) as well as the American Chemistry Council, Grocery Manufacturers Association, International Bottled Water Association and Keep America Beautiful. Other corporate sponsors interested in impacting recycling rates in a meaningful way are always welcome. For more information, visit www.RecycleCurbside.org.
About City Of Atlanta Recycling
The City of Atlanta Recycling Program is a division of the Department of Public Works/Office of Solid Waste Services, which promotes waste reduction, recommends new recycling initiatives, implements existing waste reduction and recycling programs, and educates city employees and the general public about recycling programs and opportunities. The program offers weekly single-stream curbside recycling service to approximately 95,000 households in the City of Atlanta.
About City Of Atlanta Office Of Sustainability
The Mayor’s Office of Sustainability is committed to instituting environmental and economic sustainability practices into Atlanta city government and the community. For more information about Atlanta’s efforts to create a more sustainable city, please visit the Office of Sustainability’s page at www.atlantaga.gov/sustainability