Michigan Recycling Coalition Puts “Recycle, MI” on the Map
Lansing, Michigan – In their continued effort to increase recycling awareness, the Michigan Recycling Coalition (MRC) launched the statewide Recycle, MI campaign at their annual conference in Bay City last week. The Recycle, MI campaign will serve as a resource to both businesses and residents and will provide simple steps to reduce waste, create awareness of the benefits of recycling and to discover options for recycling through local municipalities.
With less than a 16 percent recycling rate contributing to a nearly $2 billion industry, the MRC hopes to see an increase in recycling with the launch of this new campaign. Kerrin O’Brien, Executive Director of the MRC states, “Recycling can contribute to the health and wealth of every Michigan community and should be an option for all Michigan residents and businesses, regardless of whether they are located in the city or a rural community. Imagine the contribution recycling would bring to Michigan’s economy if we recycled 40 or 50 percent of our waste. We must make recycling convenient, inform the public of their options and provide them with the steps needed to make their community become a part of Recycle, MI.”
With a total population in Michigan of 9,938,444 in 1999, and a total of 772 curbside and drop off programs serving an estimated 3,670,072 and 5,471,053 residents respectively, the results of the 2000 Michigan Recycling Measurement Study illustrate the need for a proactive approach to fostering recycling programs to businesses, municipalities and residents in every community in the State. O’Brien continues, “We are on the road to Recycle, MI and we encourage every community, business and resident to get on board.”
Stay tuned for the Recycle, MI radio campaign that will roll out later this month. Thanks to the help of Harvest Creative Services in Lansing, the awarding winning studio, the MRC will be able to approach radio stations across the state to promote Recycle, MI with a high quality produced spot.
About MRC: MRC is a non-profit statewide recycling advocate and association for recycling professionals. For over 30 years the MRC has advocated for pro waste reduction, recycling, and composting policies in Michigan. The Coalition of public and private recycling and composting service providers has facilitated an annual recycling conference and numerous other training and networking events to enhance recycling opportunities across the state. For more information on MRC and the Recycle, MI campaign, visit: www.michiganrecycles.org