Sometime back, I had lunch with a social media guru…an impresario of the arcane reaches of the Twitter/Tweet/In-Your-Facebook phenomenon that has taken over a significant chunk of the universe with the use of tools that can get lost in your shirt pocket and cost little more than a meal for two at a mediocre diner. Now as then, I am no closer to an understanding of the situation but still convinced that while the promise of something big is there, an important ingredient is missing.
As with the computer several decades back, I sense we’re on the threshold of something momentous, awaiting a magic app such as what Visicalc was to the likes of the Tandy (now Radio Shack) line of home computers, or perhaps what you might call a hard target that has yet to burst into clear view.
What we do have for certain, however, are the tools—the handhelds, netbooks, laptops, PDAs, and a mushrooming collection of mobile devices—that allow us to access or share information from and to nearly every place on the planet. But even more on point are the applications proliferating in virtually every field of endeavor…and in some cases approaching a critical mass. Consider, for instance, the health care industry, where a survey this past spring showed that a third of all physicians use some sort of mobile device to access medical information. Can you imagine that this will not approach totality in the very near future?
My guess is that many of you make use of two-way devices not just for verbal communication among managers, supervisors, and operators, but also to transmit activity data between office systems and onsite machines. The central issue in all these cases lies in their relevance to critical job objectives and their strict adherence to well-defined operating procedures. And it’s here that I think the backdrop of social media, with its acceptance of the anything goes mentality, presents a genuine challenge where the touchy-feely stuff disrupts the flow of information vital to workflow or safety. The question may lie in how you can you tell the difference and then control it.
Have you any thoughts for me?
Upcoming Forester University Webinars
March 22nd, 2012
5 Proven Social Media Tactics to Engage Your Audience
Extend your outreach and campaign effectiveness with social media. Join Erica Hooper, Strategic Director at S. Groner Associates, to explore social media's (e.g., Facebook, Twitter, etc.) opportunities, myths, and real-world tested and proven social media tactics designed to engage your audience. Read more…
April 5th, 2012
for Surface Water Quality
Constantly influenced by natural eutrophication, direct human impact, and a changing climate, surface water is a scarce natural resource needing effective protection. Join Shahram (Shane) Missaghi to explore the function and benefits of BMPs in protecting surface water, and examine three key criteria to insure their successful implementation: water, soil, and climate Read more...
April 12th, 2012
Water Auditing 101
Reduce your water waste and cost! Join Troy Aichele, LEED AP (O+M) of Aichele and Associates LLC to explore the key attributes, uses, and efficiency/cost opportunities of water audits. Aichele will lead a discussion of what a water audit includes, who performs the audit, where and when they should and can be performed, and the opportunities that exist in performing a water audit. Join us and gain an understanding of the potential savings possible, rebates available, and how quickly this unobtrusive work can be implemented from audit to installation to optimize your water use and minimize your cost. Read more...
April 18th, - May 25th, 2012
Sediment and Erosion Control
Master Class Series
Join industry expert and bestselling author Jerald S. Fifield, Ph.D., CISEC, CPESC and Tina R. Evans, PE, CISEC for a comprehensive 6-part online master class and workshop series (0.9 CEUs / 9 PDHs) exploring the ins and outs of effective sediment and erosion control plan design and review based on Fifield’s recently released 3rd edition of the bestselling manual Designing and Reviewing Effective Sediment and Erosion Control Plans (included in your Master Class Series package).