Elements 2011

Sources

Beckwith, Harry. Selling the Invisible. Grand Central Publishing, 1997

Godin, Seth. Permission Marketing. Simon and Schuster, 1999

Balter, Dave. Grapevine: Why Buzz Was a Fad But Word of Mouth Is Forever. Portfolio, 2008

Cialdini, Robert. Influence: The Psychology of Influence. Harper Collins, 2007

McConnell, Ben, and Huba, Jackie. Citizen Marketers: When People are the Message. Kaplan Publishing, 2006

McKenzie-Mohr, Doug. Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Publishers, 1999

Qualman, Erik. Social Media Revolution. www.socialnomics.com, 2009

Pew Internet and American Life Project. Generations Online in 2009
www.pewinternet.org, 2009

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