Graphics Highlight Recycling
Compost your turkey bones, other food scraps
FRANCISCO: A new effort to help people see garbage in a different way is rolling
through San Francisco neighborhoods just in time for Thanksgiving, the biggest
food week of the year.
at a recycling truck in the City today and you may see a truck that looks like
the sides were removed. That's because 3D graphics on 13 collection trucks give
the illusion that you can see all materials inside.
the middle of the image is an outline of a curbside bin filled with environments
we want to help protect: a redwood grove, a pristine beach, a lush vineyard
nourished by compost made from food scraps.
idea is to encourage people to see that most materials thrown away are not
garbage at all. Look closely. You will see paper, metal, glass, and food scraps
- all resources that should be recycled or
recycling, the moment of truth is when you toss individual items in a container.
A chicken bone tossed in a garbage can goes to a landfill, decomposes and
produces methane, a potent greenhouse gas. That same bone tossed in a green cart
goes to a modern compost facility, where most of the carbon in the bone is
preserved in the finished compost and returned to the land when the soil
amendment is applied to local farms.
an eye out for collection trucks with these detailed photographs; they offer a
new point of view.
graphics where conceived and designed by Singer Associates. The special graphics
will be applied to 20 trucks operated by Sunset Scavenger and Golden Gate
Disposal & Recycling companies.