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Awareness,
benefits, and cooperative marketing are basic components
to award-winning, revenue-producing recycling programs
at Texas-based training facilities.
By
Carol Wasson
Every year,
federal employees from across the United States gather
in Washington, DC, to accept White House "Closing
the Circle" Awards for their outstanding environmental
stewardship work. In 2003, a unique recycling education
and outreach program within the Air Education and
Training Command (AETC) bases in the Air Force was
honored for its success in meeting diversion rate
goals while also achieving profitability. As most
know, federal agencies were required (in a 1998 Executive
Order 13101) to set up specific solid waste reduction/recycling
goals. The Department of Defense (DoD) mandated that
a 40% diversion rate be achieved by 2005. Also, solid
waste programs were charged to attain economic benefits
as opposed to the costs incurred in using landfills
or incineration alone.
"With budget
and manpower shortages, these goals would be difficult
to reach," says Michael Redfern, an environmental
program manager for 13 AETC bases in the South. His
team began working on a "break-even or better" recycling
policy for AETC at a time when the recycling program
was losing more than $250,000 per year and the solid
waste diversion rate was below 20%. The team conducted
a thorough review of all aspects of the recycling
and composting operations and developed new plans
for each facility. Through concerted awareness efforts
and cooperative marketing agreements, the AETC recycling
program (in 2002) generated more than $2.4 million,
earned almost $1 million in sales, and reached a 38%
diversion rate.
The AETC
program's basic components are what Redfern dubs "the
ABCs of recycling." He outlines it this way:
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Awareness
is the key to any program. Everybody needs to easily
understand how it works and how to gain access to
it. Education is stressed, and Redfern is at the
forefront of that initiative. For example, what
began as a catchy way to commemorate the first America
Recycles Day in 1997 grew into a production of comic
strips, coloring books, and the creation of a live
physical character Redfern calls "Michael Recycle."
The superhero character first appeared in the comic
book series that Redfern designs and authors as
a giveaway item along with recycled-content Frisbees,
pencils, and posters. Shortly after the second edition
of the comic book, he started looking for ways that
children at the bases could learn about recycling
and have fun at the same time. So, cloaked in a
green Superman-like outfit, Redfern becomes Michael
Recycle who is able to leap tall trash bins and
is faster than a speeding aluminum can. To date,
the comic book hero has entertained and enlightened
more than 15,000 students. The Recycling Coalition
of Texas has honored Redfern with an award for his
work promoting recycling in communities and performing
beyond the scope of his job.
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Benefits
of a recycling program must be tangible. There should
be rewards for participation, such as prizes, giveaways,
fun events, or recognition. Also, it should be well
publicized that a large portion of recycling program
revenue goes back into funding valuable on-base
programs.
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Cooperation
and convenience go hand in hand. If the program
is not convenient, one is struggling to maintain
even 10% participation. Cooperation also means cooperative
marketing or forming valuable partnerships or alliances.
Unique
Cooperative Marketing
Three Texas-based
AETC facilities - Randolph, Laughlin, and Lackland Air
Force Bases - became the first federal installations
ever to enter into a cooperative partnership managed
by a public recycling group. "To say this program is
a success is an understatement," says Redfern. Randolph
and Laughlin Air Force Bases were the first installations
to prove that a cooperative partnership works, netting
$77,000 after 14 months - a 400% increase in revenue.
Both bases joined in a sales agreement with Central
Texas Recycling Association, the only non-profit cooperative
recycling marketing group in the nation. Lackland Air
Force Base (AFB) joined shortly thereafter with other
AETC installations considering the partnership as well,
reports the AETC Public Affairs Office.
The Central
Texas Recycling Association (CTRA) consists of nearly
50 rural recycling cooperatives representing more
than 500 public, private, and non-profit entities.
"They sell our materials and negotiate prices directly
with manufacturers who will convert the materials
into usable products and will arrange low-cost transportation,"
says Redfern. CTRA charges 10% of the sales revenue
it generates for AETC. When the association begins
to break even or make a profit, the percentage charged
decreases. Redfern describes the program as being
similar to a farmer's cooperative program. In other
words, 10 small farmers' crops are more attractive
to a big buyer than one small crop. It's more cost-effective
to ship, and the buyers can anticipate a steady quantity
on a regular basis. Contract processes fluctuate based
on the market value established monthly in The Recycling
Manager, an independent agency that proves recyclable
material market process. "It's similar to the Chicago
Board of Trade commodity pricing, but the CTRA sales
agreement guarantees floor prices," says Redfern.
"For example, we have a floor price of $60 per ton
on cardboard. If the market drops below that, we are
still guaranteed $60. When it's higher, we earn up
to 85% of the market price," he says.
Redfern
says that at Randolph AFB, for instance, 2,500 tons
of recycled material netted an average gain of $17
per ton. Net profits reflected an average of $49 per
ton in revenue, plus a cost savings of $48 per ton
for landfill charges, minus $80 per ton for recycling
charges. "Before the partnership, we couldn't find
buyers to pay market value for recyclable items. We
gave many materials away just to keep them out of
landfills. Now CTRA keeps track of the tonnage processed
and calculates the amount of resources an agency saves
by recycling," he says. CTRA and Redfern are spreading
the word to other DoD organizations and federal agencies
in other states. "It just makes good business sense
and saves agencies hundreds of hours of work negotiating
individual sales agreements with multiple buyers,"
says Redfern.
AETC bases
in Texas experienced a tripling of their revenue after
joining CTRA. They have also benefited from partnering
with CTRA in the relief of non-core manpower functions
such as bill collection. AETC bases have revolutionized
their recycling practices, and that has led to two
awards for CTRA. The bases account for 40% of CTRA's
recycling tonnage. Since the inception of the partnership,
AETC bases conserved 64,375 trees, 15,535 kilowatt-hours
of electricity, and 26,507,600 gallons of water. They
prevented 227,208 pounds of air pollution, diverted
11,360 cubic yards of waste from landfills, and saved
$378,713 in disposal costs.
Randolph
and Laughlin AFB, along with Goodwill Industries of
San Antonio, TX, and CTRA, garnered the Texas Environmental
Excellence State Recycling Partnership Award for their
success. The award recognizes a partnership that excels
in supporting the state's recycling mission and promotes
innovative and creative ways of enhancing recycling.
Lackland
AFB Leads in Proactive Solid Waste Management
San Antonio's
Lackland AFB boasts a population of more than 15,000
military personnel and 6,000 civilians. Known as the
"gateway to the Air Force," the base provides basic
military training for all enlisted Air Force and Air
Reserve component members. "Its challenge is to collect
as much recyclable material as possible with its limited
manpower and funds, so they are highly proactive in
their awareness programs, more so than any other base,"
says Redfern. "Also, Lackland is always willing to
consider new ideas - instead of coming up with just
one plan that they must stick to. A lack of flexibility
is a common problem within many recycling programs,"
he says.
Jesse Salinas
is the Chief of Recycling at Lackland AFB. He manages
the recycling center and its crew of seven people.
"We took a program that was probably processing only
450,000 pounds per year; and now we average more than
600,000 pounds per month of total commodities," says
Salinas, adding that during the past year, the program
has kept more than 7 million pounds of recyclable
material from hitting the landfill. Salinas shares
some averages as to commodities Lackland recycles
per quarter:
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Cardboard - 995,000 pounds
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Paper - 140,000 pounds
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Metal - 230,000 pounds
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Pallets - 144,000 pounds
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Plastic - 120,000 pounds
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Cooking grease - 52,000 pounds
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Brass - 36,000 pounds
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Motor oil - 11,000 pounds
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Batteries - 7,000 pounds
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Toner cartridges - 1,200 pounds
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Aluminum cans - 1,500 pounds
"Our strength
lies in our operations. We've made things more mobile
so that we can be lean, mean, and fast," says Salinas.
Comparing it to the little guys in basketball who can
dribble around the big guys, Salinas explains that they
abandoned bulky trucks for customized trailers. "In
order to empty a bin at a building, you had to have
a forklift and a large truck. Now we use 16-foot trailers
pulled by a pickup truck. We bought 36 trailers and
customized them with doors and cages. So we just pull
up with an empty trailer, leave it, and take the full
trailer back to the recycling center. We have specific
trailers for cardboard only and separate bins for paper,
plastic, and cans. With a small pickup pulling a trailer,
you can get in, out, and around our buildings. We're
able to do more with less. For example, our mobile program
allows us to recycle cardboard twice a week rather than
twice a month," says Salinas. "We go around to all the
buildings and say, This is team Lackland, we're recycling,
so give us a hand.' They know when we're coming. If
they leave five full bins for us, we leave them five
empty ones - so there is never a time when it is not
convenient to recycle."
To get cooperation,
Salinas says the program focuses on education. "We're
selling the kids on the program and they're going home
and telling Mom and Dad to recycle. In fact, a lot of
the kids volunteer for us," he says, stressing that
he believes in old-school public relations to boost
his program. When AETC's Redfern isn't on the base as
the superhero Michael Recycle, Salinas fills in with
a fun, story-telling cowboy character. "We make recycling
cool, and we give out bags and T-shirts made from recycled
plastic and cotton," he says. "We also do barbecues
for the kids, and we recycle at all the big events on
base. We make ourselves really visible, and long as
we keep doing that, they keep recycling," he says.
As to recycle
processing equipment, the base employs ingenuity. "Our
cardboard baler was a piece of equipment that was soon
to be sent from another base to the junkyard. We got
it, and in essence, we recycled it as well," says Salinas.
"Through my networking contacts at various recycling
conferences, I was able to find someone with the actual
blueprints to the baler. With those in hand, we were
able to rewire and refurbish it. Now that old, recycled
baler makes us about $10,000 per month," he says.
Another innovation
is the recycling center's brass safety certification
unit. Two sergeants within the 37th Training Group recommended
the purchase of a custom-made machine that can sort
the nearly 300,000 pounds of brass casings used annually
and can also certify the casings as safe. The previous
process was to hand-sort them for live rounds and then
package and deliver them to the local Defense Reutilization
and Marketing Office for resale to the public at about
$0.50 per pound. A nagging problem was that no money
was coming back to the wing. Also there had to be a
better way to process all that brass and make it safe.
With the human factor, it was difficult to guarantee
that shipments were 100% safe. The new sorting machine
destroys the volatility of the powder charge and primers
associated with live ammunition by processing the rounds
through a 2,400° rotating hopper. The unit is armored
to withstand up to .50 caliber ammunition detonations.
The machine's purchase was justified through a program
called FASCAP, or Request For Fast Payback Capital investment.
By showing an annual savings of $107,833, it was calculated
that the machine would pay for itself in only 14 months.
The money generated from this recycling unit goes into
an account for morale, welfare, and recreation programs,
while the sergeants who submitted the idea stand to
earn a sizeable monetary reward from the Air Force Innovative
Development through the Employee Awareness program.
Finally,
Lackland AFB has a history of innovation. Nearly a decade
ago, the base demonstrated that capability in the handling
of large quantities of construction-and-demolition (C&D)
debris infused with lead from the demolition of aging
buildings containing lead-based paint. Lackland AFB
formed a pollution prevention partnership with the Texas
Natural Resource Conservation Commission and two contracting
companies. The partnership hit upon the idea of grinding
the C&D debris prior to TCLP analysis and disposal.
While pre-demolition lead levels ranged from 52 to 32,884
parts per million, TCLP analysis of composite samples
from the grindings revealed lead levels of approximately
0.14 parts per million - well below the 5parts per
million lead cutoff point for defining hazardous waste.
That designated the material as special waste instead,
resulting in landfill tipping fees of $75 per cubic
yard compared to the $385-percubic yard tipping fee
for hazardous waste landfills. The estimated cost to
dispose of the separated lead-based paint components
and both buildings without grinding was $28,875, while
disposal costs after grinding both buildings was only
$3,125 - a savings of more than $25,000.
Serving
the Community
"Finally,
our AETC bases have a more all-encompassing purpose
- to serve surrounding populations and to be good neighbors,"
says Redfern. "Often our program is the only game in
town, so area residents can bring their recyclables
to us and we can sell them. It's no surprise that much
of the time, our job is being the recycling center for
a larger, greater community."
Construction-industry
writer Carol Wasson owns JCL Marketing & Communications
Inc.
MSW
- July/August 2004
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